There are lots of natural deodorants out there. The difference in ours is what we do not include. Our deodorants are paraben free (as are all our products), baking soda free (skin irritant), talc free (skin irritant), aluminum free (builds up in the lymph nodes), and corn starch free (skin irritant). What we do include are natural, organic oils and beeswax. Is it going to make your hormonal teenage boy smell like a flower garden? Probably not...nothing but puberty and frequent showering is going to help that. But, for everyday adult use we have received years of fantastic feedback. We now offer a convenient travel size, too!